Advertising vs. Society

Advertisements are basically made to persuade and encourage people to entertain products and services. And what makes the society decide to buy is an effective advertisement. But how can we say that it is an effective advertisement? It is when an advertisement has the capability to change a person's perception and decision on things. For instance, a person want to buy brand x, he really wanted to buy that but then he saw the advertisement of brand y, this time he changed his mind in an instant and decided to buy brand y.



Advertisements also make people become wiser decision makers. They get to choose between a lot of products. We all know that nowadays, there are lots of businesses that are competing in the market. Having an advertisement is now almost a requirement for those businesses to have for their products, so that people will be informed and reminded that their product exists.

There are different appeals where businesses can choose from and can basically affect the emotions of the audience by connecting to them through experience. There is Fear appeal, Sex appeal and Humorous appeal. Fear appeal is an advertisement design showing the product's capability to avoid negative experiences such as embarrassment, awkwardness and distress. Sex appeal advertisement design shows the product's capability for person to increase his/her attractiveness to the opposite sex. This usually targets the teenagers. While the Humorous appeal advertisement design uses fun and excitement to encourage viewers to avail the product or service.

All those advertisement designs target to connect and relate with the audience to avail the product or service. But not only that. These advertisement designs also affects the people's emotions and their perspective in life. For example are advertisements of beauty products. These advertisements always aim to make the audience feel that they can be more beautiful by buying their product but not harming the side where they can also be beautiful by being themselves, especially for women.

Advertisements affect the people's pockets and the people's emotions. Sometimes these advertisements that are shown on television (which are widely shown and well-known) contributes to how the next generation would be. If the audience enjoyed it and is greatly affected by the advertisement, they will make it a
basis for everyday life. But advertisements don't always show moral values. That's why some advertisements are banned. It's up to the people on how they're going to perceive the advertisement.